Creed Design Andrew French Alex Barker Catherine Mason Paul Beasley Georgia Wilkinson Jane French Colin Parkinson Jennie Barrat Chris Day Melina Swan Minus


Studio Insight by Andrew French

Details-resolving junctions between materials or even selecting the right materials in the first place is a vital part of what we do.

Understanding how materials perform and whether they are appropriate in terms of sustainability or on-going maintenance is a continuous process for Designers.

Inspiration for details and finishes comes from many sources. It could be low sunlight through ferns casting a particular pattern. Perhaps a handrail on a staircase at the local library. Even rusty metal cladding in a side street. All have a part to play.

Layering these details into the environments we create helps to encourage an emotional response from visitors or users. No, not breaking down in hysterical tears, more a feeling of welcome. Or respite. Maybe simply comfort-or curiosity.

All this drives engagement and combined with great customer service and excellent product help ensure the customer returns-or even writes good things on twitter.

Georgia Wilkinson