Creed Design Andrew French Alex Barker Catherine Mason Paul Beasley Georgia Wilkinson Jane French Colin Parkinson Jennie Barrat Chris Day Melina Swan Minus
Creed Design Projects

PizzaExpress

Leicester Square

The brief

We relished the challenge set by PizzaExpress who wanted to create a flagship restaurant for the brand. The new restaurant needed to celebrate the architecture and history of the Grade 2 listed former theatre, as well as its Leicester Square location.

The solution

An eclectic yet contemporary mix of texture and pattern work together to create a warm and welcoming restaurant well suited to its premier London location. Illuminated signage and graphic artworks playfully remind diners of famous film quotes.