Creed Design Andrew French Alex Barker Catherine Mason Paul Beasley Georgia Wilkinson Jane French Colin Parkinson Jennie Barrat Chris Day Melina Swan Minus
Creed Design Projects

PizzaExpress

Grantham

The brief

When transforming this former ASK into a Pizza Express, the basis of the design drew directly on the rather gorgeous, original shop front. A clean and crisp interior was created, with elements of pattern and glamour.

The solution

Black fretwork screens add to the feeling of intimacy with flowing shapes taken from a Victorian brooch. Generous amounts of Carrara marble contrast beautifully with the dark seating and screens. The Pizza Express roundel also fits the environment perfectly; here it’s given the bling treatment, created in diamante.