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Creed Design Projects

PizzaExpress

Leeds Birstall

The brief

To design a restaurant that would appeal to a broad range of customers, but have specific appeal to a more “grown up” audience. As the 8th PizzaExpress in this city it was important to build on their strong brand identity, yet be distinctive.

The solution

A series of curved booths and flowing runs of banquette seating, combine with striking fret cut screens to break up the space in a bold and elegant way. The open Pizzaiolo is given real prominence; placed as an island in the heart of the space.