Creed Design Andrew French Alex Barker Catherine Mason Paul Beasley Georgia Wilkinson Jane French Colin Parkinson Jennie Barrat Chris Day Melina Swan Minus
Creed Design Projects

PizzaExpress

Bankside

The brief

With a brief to make the most of the fabulous views of the Thames and St Paul's it is no wonder that our vision for the refurbishment of PizzaExpress Bankside took direct inspiration from it's setting.

The solution

Large scale letters in sandblasted oak are linked to signage on the Quayside and a striking 16m wide graphic identifies the restaurant's position on the Thames.
The two week refurbishment has had a positive impact all round, restaurant staff have renewed enthusiasm and an increase in trade suggests that customers are enjoying the food as well as the stunning view.